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Advertising authority to ban 'gender stereotypes'

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Advertising authority to ban 'gender stereotypes'

Post Neon Knight on Tue 23 Jan - 13:36

http://www.telegraph.co.uk/news/2017/07/17/adverts-depicting-gender-stereotypes-banned-2018/

Adverts which encourage gender stereotypes like women cleaning up after their family, or men failing to do housework, face being banned under strict new watchdog rules. Following a year-long inquiry the Advertising Standards Authority (ASA) has developed a set of tougher standards on adverts which portray "potentially harmful" gender stereotypes. From next year the new rules, which will now be finalised by the Committee of Advertising Practice, will be used to ban inappropriate adverts.

The ASA found there was evidence to support stronger rules on the basis that harmful stereotypes "can restrict the choices, aspirations and opportunities of children, young people and adults". . .

The new standards will not ban all stereotypes, such as women cleaning or men doing DIY jobs. But adverts that depict scenarios such as a woman having sole responsibility for cleaning up her family's mess or a man trying and failing to do simple parental or household tasks are likely to be banned, it said. The ASA's report also said campaigns suggesting a specific activity is inappropriate for boys because it is stereotypically associated with girls, and vice versa, could be banned.

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Re: Advertising authority to ban 'gender stereotypes'

Post de Burgh on Tue 23 Jan - 15:04

I guess when I think about it; it is commendable that they are striving to better gender equality. Which i support 100%; jokes become dry and tasteless when it is overused.

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Re: Advertising authority to ban 'gender stereotypes'

Post Neon Knight on Wed 24 Jan - 8:43

@de Burgh wrote:I guess when I think about it; it is commendable that they are striving to better gender equality. Which i support 100%; jokes become dry and tasteless when it is overused.
I must admit, I started to read it with a sceptical attitude but then I thought there is probably some sense to it. Just as long as they don't take the idea too far.

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